The entire area around the Exhibition Centre in Earl’s Court is to be redeveloped, and will see three major landowners working in collaboration. The site is an isolated area to the rear of the exhibition building, a vast 28 hectares of under-utilised land in a high-value location. The exhibition centre forms part of the ‘Valley of the Giants’ - a string of vast industrial, institutional and transport complexes along the previously industrialised ‘lost river’, in an area that is well connected to central London and the A4/M4. Through routes are currently non-existent and there is very little connection to the surrounding urban area. The exhibition venue has been in decline over the past few years as bigger and better venues have opened in East London.